Christina Rice is a serial entrepreneur, health and wellness influencer, certified yoga instructor, certified scuba diver and travel enthusiast. Having launched her first business at the age 21, a high-end women and men’s boutique in Nashville, TN, she has always been a self-starter and entrepreneur at heart. 

After four years of running the boutique, Christina decided to sell her store and relocate to New York City where she landed her first job in the public relations field as the Director of Communications of the North American market for luxury French-based clothing brand Lucien Pellat-Finet.

Five years later and after honing her skills in various areas in the public relations industry, Christina launched LuxeLife Media Inc., a full-service boutique PR and marketing agency in April 2010. 


Over the course of her career, Christina has worked with an array of high-profile personalities and brands including Nick Cannon, Ciara, Snoop Dogg, Estelle, NewMe Accelerator, Pigeonly, Aljazeera America, Campari USA, Anheuser Busch, STYLE360 New York Fashion Week, Tide, Café Bustelo, Panasonic, Carrera Sunglasses, American Airlines and many more. In addition, Christina and her team have produced events at Super Bowl, ESPY’s, Emmys, BET Awards, Lollapalooza, SXSW, New York Fashion Week, amongst others.


During Spring 2015, experiencing “entrepreneur burnout”, Christina, a yoga enthusiast, decided to pursue her yoga teacher certification with a passion to share how yoga transformed her life to other entrepreneurs and busy professionals. In March 2017 she launched OMNoire, a social wellness platform for women of color. 


October of that same year, OMNoire hosted their first wellness retreat in Grenada for over 50 women from all over the world looking to recharge, refocus and re-center their lives. To date, OMNoire has hosted 4 more sold out retreats in Barbados (May 2018), Poconos (June 2018), Bali (October 2018), Grenada (October 2019). In April 2019, OMNoire held its first ever Summit, Glow In OM Arizona, featuring 12 speakers and numerous workshops for over 70 women in attendance at Miraval Resort & Spa in Tucson, AZ.


Currently OMNoire is hosting a 6 week virtual wellness retreat its members only platform, Breathe by OMNoire, featuring 8 masterclasses led by some of the most sought after women of color wellness leaders in the industry.


Most recently, Inc. Magazine voted Christina as 100 Women Building America’s Most Ambitious and Innovative Companies in 2019 which was featured in their October 2019 issue.


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